1. Introduction

MindBack (“we,” “our,” or “us”), operated by Force Dijital, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the MindBack mobile application (the “App”) and the website at mindback.app (the “Website”), collectively referred to as the “Service.”

By accessing or using our Service, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this Privacy Policy, please do not access or use the Service.

2. Information We Collect

2.1 Information You Provide Directly

Account Information: When you create an account, we may collect your name, email address, and authentication credentials.
Pain & Health Questionnaire Data: Information you voluntarily enter about your pain levels, pain locations, medical history, and wellness goals to personalize your experience.
Support Communications: If you contact us for support, we collect the information you provide in your messages.

2.2 Information Collected Automatically

Posture Scan Images: All posture scan photos are processed entirely on your device using Apple's Vision Framework. Images are analyzed locally to generate your Posture Score and are never uploaded to our servers. We do not have access to your photos.
Health & Wellness Data: Pain intensity ratings, posture scores, Spinal Age, exercise completion records, breathwork session data, and progress metrics are stored locally on your device. If you enable iCloud sync, this data is synced via your personal iCloud account and is not accessible to us.
Usage Analytics: We collect anonymized, aggregated usage data such as which features are used, session duration, and app performance metrics. This data cannot be used to personally identify you.
Device Information: We may collect device type, operating system version, and app version for compatibility and troubleshooting purposes.

2.3 Information We Do NOT Collect

We do not collect, store, or transmit your posture scan photos to any server.
We do not access your device camera roll or photo library beyond the scanning session.
We do not sell, rent, or trade your personal information to third parties.
We do not use your health data for advertising purposes.

3. How We Use Your Information

We use the information we collect to:

Provide, maintain, and improve the Service
Personalize your exercise programs, nervous system reset sessions, and content recommendations
Process your subscription and manage your account
Send you important service updates, security alerts, and support messages
Analyze anonymized usage trends to improve app quality and user experience
Respond to your inquiries and provide customer support
Comply with legal obligations

4. Subscriptions & Billing

MindBack offers auto-renewable subscription plans managed entirely through Apple's App Store. Please note the following:

Payment Processing: All payments are processed by Apple through your Apple ID account. We do not collect, store, or have access to your credit card number, bank account details, or any payment credentials.
Free Trial: MindBack Pro includes a 7-day free trial. You will not be charged during the trial period. If you do not cancel before the trial ends, your subscription will automatically convert to a paid subscription.
Subscription Plans: MindBack Pro is available as a monthly subscription ($24.99/month) or an annual subscription ($119.99/year, equivalent to $9.99/month). Prices may vary by region and are shown in your local currency in the App Store.
Auto-Renewal: Subscriptions automatically renew unless you turn off auto-renewal at least 24 hours before the end of the current billing period. Your Apple ID account will be charged for renewal within 24 hours prior to the end of the current period.
Managing & Cancelling: You can manage or cancel your subscription at any time through your Apple ID account settings (Settings → Apple ID → Subscriptions) or through the App Store. Cancellation takes effect at the end of the current billing period, and you will retain access to premium features until then.
Refunds: Refund requests are handled by Apple in accordance with their refund policy. We do not process refunds directly. To request a refund, visit reportaproblem.apple.com.

5. Data Storage & Security

We take the security of your data seriously and implement appropriate technical and organizational measures to protect it:

On-Device Processing: Posture analysis, pain tracking, and exercise data are processed and stored locally on your device. This is the most private architecture possible — your health data stays on your phone.
iCloud Sync: If you opt into iCloud sync, your data is encrypted and stored in your personal iCloud account, protected by Apple's security infrastructure. We do not have access to your iCloud data.
Encryption: Any data transmitted between your device and our servers (such as anonymized analytics) is encrypted using TLS (Transport Layer Security).
Access Controls: Access to any user data within our systems is strictly limited to authorized personnel who need it to operate and improve the Service.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Account Data: Retained while your account is active and for up to 30 days after deletion request to allow for recovery.
On-Device Health Data: Stored locally on your device. Deleting the app removes this data. iCloud-synced data can be managed through your iCloud settings.
Analytics Data: Anonymized analytics data may be retained indefinitely as it cannot be linked to any individual.

7. Third-Party Services

We use a limited number of third-party services to operate MindBack. Each has its own privacy policy governing data use:

Apple StoreKit & App Store: For subscription management and payment processing. Apple Privacy Policy
RevenueCat: For subscription analytics and entitlement management. RevenueCat processes subscription status data but does not access your health or posture data. RevenueCat Privacy Policy
Apple Vision Framework: Used on-device for posture analysis. No data is sent to Apple or any third party during this process.
Analytics Services: We may use anonymized analytics tools (such as Google Analytics or PostHog) on our Website to understand traffic patterns. These tools use cookies and similar technologies.

8. Cookies & Website Tracking

Our Website may use cookies and similar tracking technologies to improve your browsing experience and analyze site traffic. You can control cookie settings through your browser preferences. The MindBack mobile app does not use cookies.

9. Children's Privacy

MindBack is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at hello@mindback.app and we will promptly delete such information.

10. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

Right of Access: Request a copy of the personal data we hold about you.
Right to Rectification: Request correction of inaccurate or incomplete personal data.
Right to Erasure: Request deletion of your personal data (“right to be forgotten”).
Right to Restrict Processing: Request that we limit how we use your data.
Right to Data Portability: Request your data in a structured, machine-readable format.
Right to Object: Object to processing of your personal data for certain purposes.
Right to Withdraw Consent: Withdraw any consent you have previously given us.

To exercise any of these rights, please contact us at hello@mindback.app. We will respond to your request within 30 days.

11. International Data Transfers

As MindBack processes most data on your device, international data transfers are minimal. Where anonymized analytics data is transferred outside your country, we ensure appropriate safeguards are in place to protect your information in compliance with applicable data protection laws, including the EU General Data Protection Regulation (GDPR).

12. California Privacy Rights

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with additional rights regarding your personal information. You have the right to know what personal information we collect, request deletion of your personal information, and opt out of the sale of personal information. We do not sell your personal information to third parties.

13. Health Data Disclaimer

MindBack is a wellness tool designed to support your posture and pain management journey. It is not a medical device and does not diagnose, treat, cure, or prevent any disease or medical condition. The posture scores, Spinal Age, pain tracking data, and other metrics provided by MindBack are for informational and wellness purposes only and should not be considered medical advice.

Always consult a qualified healthcare professional before starting any new exercise program, especially if you have existing health conditions, are pregnant, or experience severe or worsening symptoms. If you experience sudden severe pain, numbness, tingling, or loss of bowel or bladder control, seek immediate medical attention.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by updating the “Last updated” date at the top of this page and, where appropriate, through in-app notifications or email. We encourage you to review this Privacy Policy periodically.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: hello@mindback.app
Website: mindback.app
Company: Force Dijital